JACQUEMUS

Extraordinary accessories, cropped tops, silky dresses, asymmetrical skirts and tiny bags and «it’s all about natural beauty» philosophy. Meet Simon Porte Jacquemus - a founder of Jacquemus brand, one of the youngest designers in the fashion industry, a playboy and avant-garde artist, designer who loves life, France and French people. Jacquemus – a successful ready-to-wear brand based on love and morality was founded in 2009, when Simon was 19, he used his mother’s maiden name to tribute her. The “three pillars” of the brand are: minimalism, oversize and asymmetry. One of the best-sellers is a cult handbag La Chiquito baby.

Even though Jacquemus is a very vanguard designer he never distorts silhouettes; he creates new forms and smooth lines with the help of his clothes. He loves asymmetry and conciseness in colors. He does simple, laconic things - just because he likes them, he beats the idea of ​​"Parisian chic" and at the same time shows the Frenchwoman in the most realistic way.

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